Grace (*Abele) Daruwala

Content Writer | B2B Product Marketer

Portfolio

I’m a strategic content writer and product marketer who helps tech brands of all sizes show the world what they offer, who it’s for, and why it matters.

My work blends product marketing strategy with clear, engaging storytelling, translating complex ideas into content designed to pique interest and drive conversions.

Product marketing
Content writing
Content optimization
Content strategy

Content editing
Proofreading
Research
AI-generated content editing

What do I write about?

Cloud migration, modernization, and cloud-native architecture
Developer platforms and DevOps toolchains
Backup, disaster recovery, and cyber resilience
Security, identity, governance, and zero-trust architecture
Unified data platforms and analytics
Agentic AI and intelligent application development
Data integration platforms and API management
Developer experience and platform engineering

Rubrik

E-book

Sponsored Content

As lead writer, I refreshed Rubrik’s ransomware remediation e-book and developed the sponsored content for promotion across LinkedIn. Working with Rubrik’s Content Marketing Director, Cyber Resilience Architect, and Art Director, I assessed the existing asset and recommended updates to help it better reflect current ransomware threats, evolving security priorities, and Rubrik’s latest positioning.

After the recommendations were approved, I led the full rewrite; updating data and projections, revising key questions to better address real-world security challenges, and refining the language for a clearer, more accessible reading experience. The resulting asset delivered a practical, step-by-step cyber recovery narrative and supported Rubrik’s performance goals by driving higher engagement, stronger CTR, and conversion into marketing-qualified leads, meetings, and opportunities.

Rubrik vertical RGB logos_black_edited.jpg

*How do you pronounce "Abele"? It sounds like the cosmetic brand, Maybelline.

Maybe she's born with it, maybe it's Abele.

Microsoft Azure

E-book

I served as the lead writer for a net-new Microsoft Azure eBook focused on AI security, collaborating with the Director of Product Marketing and Product Marketing Manager to develop a gated, top-of-funnel hero asset. The goal was to help developers and technical decision-makers confidently build AI applications and agents while positioning Azure AI Foundry as a trusted, enterprise-grade platform for secure and responsible AI development.

I wrote a 10–15 page eBook that translated complex AI security concepts into practical guidance, highlighting how solutions such as Microsoft Purview, Microsoft Entra, Microsoft Defender for Cloud, and Azure AI Content Safety work together to support secure-by-design AI across the lifecycle. Designed to drive awareness, engagement, and consideration, the asset supported lead generation and early pipeline growth while reinforcing Azure’s leadership in enterprise AI, trust, and governance.

LinkedIn +
Amazon Business

Research Report

I served as the lead content strategist and writer, refining a client-created draft to better support the design team. I partnered closely with LinkedIn’s Director of Research, a team of data scientists, and the Head of Partnerships to highlight the LinkedIn–Amazon Business collaboration, using data and industry insights to position both brands as thought leaders in B2B procurement.

When the initial copy fell short once translated into design, I restructured and clarified the content to create a more intuitive narrative and stronger throughline between data points and key takeaways. Working with research and marketing stakeholders, I ensured the language accurately reflected the data while aligning with strategic positioning goals. The result was a clearer, more cohesive report in which insights, statistics, and visuals worked together to present a compelling view of the future of procurement.